Hubspot

The Do’s and Don’ts for a Healthy Marketing Database

Data management isn’t the most exciting part of our jobs, but a well maintained, clean database is one of the best assets you can have as a marketer. Properly segmenting our data is necessary for personalized messaging, testing, routing, and reporting. If your data is out of date or incomplete, you may be missing out…

Best Practices | Hubspot | Marketing Operations | Marketo | Pardot

Spam Triggers: How to Avoid the Spam Folder

What are spam words/phrases? These are words or phrases (triggers) that spam filters look for. If too many of these show up in your email, it’s likely it will end up in the spam folder. The list below includes some of the many words and phrases to avoid. Used in moderation and proper context, most…