Leadership

jonupcraft
Jon Larsen
CEO & Founder

With almost two decades in web development, marketing operations, and B2B technology, Jon helps businesses grow smarter by combining strategic vision with practical execution.

Beginning in web development, he established himself building custom templates and launching lead nurture programs for SaaS companies. His expertise expanded into Marketing Automation and RevOps, where he excels at designing scalable systems and cultivating strong client relationships.

At Upcraft, Jon focuses on building meaningful partnerships and driving new business. Known for his clear, action-oriented approach, he cuts through complexity to deliver results. Clients value his direct communication, long-term vision, and unwavering commitment to their success.

Outside work, he enjoys real estate projects, playing electric guitar, and producing music. A dedicated husband and father of three, he’s happiest near water with his family—preferably with deep-dish pizza or great Mexican food close by.

The word on the street.

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