Data management isn’t the most exciting part of our jobs, but a well maintained, clean database is one of the best assets you can have as a marketer. Properly segmenting our data is necessary for personalized messaging, testing, routing, and reporting. If your data is out of date or incomplete, you may be missing out…
Pardot offers two great options for capturing prospect data: forms and form handlers. We get a lot of questions about which option is better or why you might choose one over the other and the truth is – there are pros and cons to both. As a general rule, I always recommend using Pardot forms…
Building a preference center in Marketo is a great way to ensure you are delivering timely, relevant content in a busy digital world. Tailoring your content allows you to build trust with your audience and keep them engaged. Preference centers also provide an alternative for leads who are considering opting out and can help ensure…
What are spam words/phrases? These are words or phrases (triggers) that spam filters look for. If too many of these show up in your email, it’s likely it will end up in the spam folder. The list below includes some of the many words and phrases to avoid. Used in moderation and proper context, most…