pardot

Best Practices | Marketing Operations | Pardot

Pardot Fundamentals: Forms vs Form Handlers

Pardot offers two great options for capturing prospect data: forms and form handlers. We get a lot of questions about which option is better or why you might choose one over the other and the truth is – there are pros and cons to both. As a general rule, I always recommend using Pardot forms…

Best Practices | Hubspot | Marketing Operations | Marketo | Pardot

Spam Triggers: How to Avoid the Spam Folder

What are spam words/phrases? These are words or phrases (triggers) that spam filters look for. If too many of these show up in your email, it’s likely it will end up in the spam folder. The list below includes some of the many words and phrases to avoid. Used in moderation and proper context, most…

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