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Steve Reinhardt
Co-founder

Steve Reinhardt brings nearly two decades of web development experience with a passion for impactful digital solutions. An optimist and forward-thinker, he excels at uniting people, simplifying complexities, and leveraging web technologies to help businesses grow. He believes the best outcomes emerge from collaborative teams with shared vision.

Steve is driven by developing technical talent, creating elegant solutions to complex problems, and helping companies discover opportunities through smart design and efficient technology. Whether leading projects or coding, he brings energy, creativity, and passion while keeping the process collaborative and enjoyable.

A veteran front-end developer with expertise in HTML5, CSS3, JavaScript, and modern CSS frameworks, Steve has been developing in WordPress since its early days. He specializes in custom themes, enterprise-level websites, and bulletproof email and landing page templates for marketing automation platforms like Marketo Engage, MCAE/Pardot, and HubSpot, helping companies streamline lead generation and drive measurable results.

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Jon Larsen
Co-founder

Jon Larsen leads Business Development and Sales. With almost two decades in web development, marketing operations, and B2B technology, he helps businesses grow smarter by combining strategic vision with practical execution.

Beginning in web development, he established himself building custom templates and launching lead nurture programs for SaaS companies. His expertise expanded into Marketing Automation and RevOps, where he excels at designing scalable systems and cultivating strong client relationships.

At Upcraft, Jon focuses on building meaningful partnerships and driving new business. Known for his clear, action-oriented approach, he cuts through complexity to deliver results. Clients value his direct communication, long-term vision, and unwavering commitment to their success.

Outside work, he enjoys real estate projects, playing electric guitar, and producing music. A dedicated husband and father of three, he’s happiest near water with his family—preferably with deep-dish pizza or great Mexican food close by.

Testimonials

Don’t take our word for it!…

I do not look at Upcraft as just another agency we outsource work to, but mentors and an extension of our team. They are extremely responsive over messaging, creative with their solutions, ambitious and true to their timelines, and always patient and helpful when we have questions.
Katelyn P.
Senior Manager, Marketing Lifecycle, Technology and Operations
My team has been using Upcraft templates, and I just wanted to say they look great, perform really well, and everyone’s been really satisfied with them. Upcraft are true pros.
James H.
Marketing Operations Manager
Working with Upcraft on our Marketo Email Template project was a breeze! They quickly understood our vision and turned it into polished templates that work flawlessly. Even when we threw in last-minute changes, they handled everything with humor and ease. Upcraft made what could have been a stressful project fun and collaborative. If you want a team that’s both talented and enjoyable to work with, Upcraft is the way to go!
Matt S.
Global Head of Revenue Operations
We recently had the pleasure of working with Upcraft to develop a Master HTML Marketo template for Altium, and the results have been outstanding. Their expertise and attention to detail ensured that the template was not only visually appealing but also highly functional and easy to adopt within our existing programs and our working team. We highly recommend Upcraft for anyone in need of top-notch Marketo templates.
Andrea E.
Marketing Operations Manager
For years, we have have been using old templates that didn’t allow the team to put forth an email product we were proud of. The templates Upcraft created gave us the flexibility to build and adapt our emails for modern times. Our customers now see our best foot forward and it’s super easy to implement!
Alexandra G.
Manager, Marketing Automation
Upcraft developed stand out mobile-responsive email and landing page templates for my company. What sets these templates apart is their versatility. Whether we’re sending out promotional offers, company updates, or newsletters, the templates adapt seamlessly, making our content look polished and professional every time. I highly recommend Upcraft.
Kari H.
Sr. Director, Marketing Operations
Upcraft has been an excellent partner for building templates for both landing pages and emails in Marketo. They are always helping with perfecting the templates, and any time we run into an issue or question, they are quick to respond and quick to resolve the issue. I will absolutely continue working with them for all of our Marketo template needs.
Alexis N.
Manager, Marketing Automation
I’m extremely pleased with the quality of work from Upcraft! You can tell you’re working with folks who know their stuff. Many of my Mustang MarTech clients are happy customers!
Courtney M.
Marketing Operations Consultant
Upcraft has my full trust in their competency but what distinguishes them from other vendors, is how easy and enjoyable the experience is working with them.
Deanna G.
CEO, Marketing Consultant
Upcraft’s entire team is professional and easy to work with. They were also conscious to build creative templates that would be scalable and grow as the client evolved.
Carey P.
Marketing Technology Consultant

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